{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Victoria Beckham has switched industries three times so far during her career: trading in the Spice Girls for a solo career, then launching her own fashion label. Now, she’s in the midst of her third big pivot: a foray into beauty, via a sustainable luxury brand. And she brought in Sarah Creal, a lifelong product developer who’s worked with everyone from Bobbi Brown to Estée Lauder.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"PS: 9 to 5ish listeners can get 10% off Victoria Beckham Beauty products by using code Skimm10 at checkout. Some restrictions apply. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"},{"type":"underline"}],"value":"On Entering New Industries","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Victoria: ","nodeType":"text"},{"data":{},"marks":[],"value":"It's hard for a fashion brand to get credibility in beauty, but it's also incredibly difficult for a celebrity who has a fashion brand to get credibility in beauty. So it really has all just been about the product.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"},{"type":"underline"}],"value":"On Choosing A Business Partner","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Sarah:","nodeType":"text"},{"data":{},"marks":[],"value":" Victoria is optimistic and also realistic. I'm handling the logistics and supply chain and all the stuff that makes people's eyes glaze over. And I think the fact that she respects me and knows that I've brought everything I can to whatever the situation is, we just kind of constructively move on.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Victoria:","nodeType":"text"},{"data":{},"marks":[],"value":" Sarah had a very nice job and a very nice office. I've always been a risk taker, and Sarah took a risk — she gave all of that up to come join the WeWork in New York and be part of a startup.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"},{"type":"underline"}],"value":"On Earning A Reputation","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Victoria: ","nodeType":"text"},{"data":{},"marks":[],"value":"When I went into fashion, it was all about the fashion and the product being good. It wasn't about my celebrity. If anything, it was a bit of a double-edged sword because of that. So I knew it was about head down, really have a strong point of view, work hard. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"},{"type":"italic"}],"value":"Listen and subscribe to our podcast from your mobile device:","nodeType":"text"},{"data":{"uri":"https://podcasts.apple.com/us/podcast/skimmd-from-the-couch/id1345547675?mt=2"},"content":[{"data":{},"marks":[],"value":" ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"Apple podcasts","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" |","nodeType":"text"},{"data":{"uri":"https://play.google.com/music/m/Ix4opn36keinzlchlnwdm6p2jiy?t=Skimmd_from_The_Couch"},"content":[{"data":{},"marks":[],"value":" ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"Google Play","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" |","nodeType":"text"},{"data":{"uri":"https://open.spotify.com/show/4enIO7fwakdsLYh7q9YMDz"},"content":[{"data":{},"marks":[],"value":" ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"Spotify","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" | ","nodeType":"text"},{"data":{"uri":"https://www.stitcher.com/podcast/cadence13/skimmd-from-the-couch"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Stitcher","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}